Dynamic Budget Allocation

• Ramp-Up Strategy: Gradually scaled budgets on top-performing creatives identified during pre-event testing.
• Real-Time Adjustments: Leveraged analytics to reallocate spending dynamically, focusing on high-ROAS channels and campaigns as performance unfolded.

Full-Funnel Retargeting with Trust-Building Creatives

• Dynamic Product Ads (DPA): Showed users the exact products they browsed, paired with trust-building elements like:
  • Customer Reviews: Highlighted real testimonials to address objections and reinforce credibility.
  • Star Ratings and Social Proof: Included metrics like “Rated 4.8/5 by over 10,000 happy customers.”
• Sequenced Retargeting Campaigns:
  • Step 1: Created urgency with countdowns and low-stock notifications.
  • Step 2: Addressed hesitation by highlighting customer success stories and guarantees.
  • Step 3: Closed the deal with last-chance messaging and exclusive, time-sensitive offers.

Omnichannel Strategy

• Meta Ads: Focused on driving direct conversions with urgency-driven creatives.
• TikTok Ads: Highlighted UGC content in a way that resonated with the platform’s entertainment-driven audience.

Google Ads

: Captured high-intent shoppers actively searching for Black Friday deals.