The Power of Narrative Storytelling

• Cold Audience Strategy: We used storytelling creatives that avoided the hard sell, focusing instead on aspirational and value-driven messaging:
  • Customer Journeys: Highlighted how the product solved real problems for users, creating relatability and trust.
  • Brand Stories: Showcased the brand’s origin, values, and commitment to quality to emotionally connect with potential customers.

Leveraging Static Images

• Quick and Cost-Effective Testing: High-quality static images allowed us to test multiple creatives quickly, identifying winners without the time and cost associated with video production.
• Ad Fatigue Management: Throughout the Black Friday campaign, static images proved invaluable for refreshing creatives, maintaining engagement, and reducing ad fatigue.
• Examples of Effective Static Ads:
  • Clean, bold product images with clear value propositions and overlays highlighting discounts or urgency.
  • Customer review snapshots paired with images of the product in use, reinforcing trust.

Daily Creative Refresh

• Updated creatives every 12-24 hours during Black Friday to prevent fatigue and maintain engagement.
• Adapted high-performing elements (hooks, CTAs) to create fresh variations while retaining what worked.