Lead Generation and Audience Segmentation

• Building the Email and SMS Lists:
  • We launched a lead-generation campaign weeks ahead of Black Friday, offering subscribers early access to the sale. This campaign increased anticipation while growing a warm audience ready to convert.
  • Used quizzes, product guides, and sneak peeks to incentivize signups and build trust.
• Deep Segmentation Strategy:
  • Cold Audiences: Introduced the brand through storytelling, testimonials, and educational content to establish trust.
  • Existing Customers: Rewarded loyalty with exclusive “early bird” Black Friday access and sneak previews of special bundles.

Offer Development: Maximizing Perceived Value

• Developed offers that increased AOV while appearing unbeatable to customers:
  • Tiered Discounts: Customers were encouraged to spend more by unlocking higher discounts for larger orders (e.g., 10% off €50, 20% off €100, 30% off €150).
  • Exclusive Product Bundles: These bundles combined complementary products at a discounted price, simplifying decisions and increasing cart value.
  • Scarcity-Driven Add-Ons: Added gifts (e.g., free products for orders over €150) to drive urgency and amplify perceived value.

Understanding the Customer’s Psychology

• Conducted an in-depth analysis of customer behavior, reviews, and competitor insights to uncover motivators and pain points.
  • Creative Angles: Developed dozens of creatives targeting emotional triggers like trust, transformation, and aspirational outcomes.
  • Testing Framework: Each creative angle was tested with multiple formats (video, static images, carousels) to determine the best-performing assets for scaling.