Client Overview
A D2C brand partnered with DEGBoost to dominate Black Friday 2024 in order to boost ecommerce sales. Their goal was ambitious: to significantly outpace their 2023 results while building a stronger customer base and maintaining high profitability. By combining strategic preparation, creative innovation, and a detailed understanding of customer behavior, we delivered €55,635 in revenue on Black Friday alone, a 400% YoY increase.
Results at a Glance
- Total Sales: €55,635.59 (in a single day, Black Friday 2024, +400% YoY)
- Conversion Rate: 7.21% (+516% YoY)
- Total Orders: 158 (+367% YoY)
- Store Sessions: 1,153 (achieving maximum efficiency per visitor)
Challenges We Faced
- Standing Out in a Crowded Space: Competing with an overwhelming number of offers from similar brands, all vying for the same customer base.
- Driving Sales Without Over-Reliance on Discounts: While Black Friday is inherently discount-heavy, we needed to preserve margins and focus on increasing AOV.
- Balancing Ad Fatigue: With aggressive testing and scaling, ensuring creatives stayed fresh and engaging throughout the event was critical.
Our Framework: Black Friday Success in Four Steps
Pre-Black Friday: Building the Foundation for Success
Creative Strategy: Engaging and Converting Audiences
Black Friday Execution: Maximizing Momentum